THE DECK, TOGETHER WITH OUR DUBAI PARTNERS TALKABOUT MEDIA WERE ASKED TO DEVELOP AN IDEA TO SHOWCASE A LUXURY CAR BRAND THROUGHOUT THE GULF REGION. SO WE WENT OUT IN SEARCH OF OFF-BEAT CHARACTERS DOING UNUSUAL THINGS WITH CARS AND FOUND BEAR. 

After customising cars in California for clients including Snoop Dogg, Paris Hilton and Shaquille O'Neil, Bear moved to the UAE and now transforms luxury cars for sheikhs and other wealthy Dubai residents. He finds many of his cars abandoned in the desert, but it's not unusual for him to take his angle grinder to a brand new Ferrari within an hour of it being driven off the showroom floor.

Filmed on Sony F5.

Directed by Jon Moore at The Deck
Director of Photography, Steve Moro
Produced by Jon Moore and Ian Carless at Talkabout Media

Film coming soon.

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