Viewing entries by
the deck
"Ying's Story" for Yihaodian and Oracle Exadata won the top Silver prize.
"Hasan's Story" for Maldives Police and Oracle Exadata won two Bronze.
Both films were Written, Directed and Edited by Jon Moore. Director of Photography was Chris Dickinson.
This year we partnered with the students of Singapore's Republic Polytechnic, who helped us produce almost twenty hours of live, multi-cam coverage over three days.
The event runs in tandem with Digital and Music Matters and attracts bands from 60 countries worldwide.
Filmed and edited by Jon Moore.
The film tells the story of Ying, who finds a way to care for her parents from her new home in Shanghai with the help of Yihaodian online shopping and Oracle Exadata.
The film was shot on Canon C300 over three days in Shanghai and in Chaji Village in Anhui.
Actors, locations and on-the-ground production expertly handled by Lee Chi Shun and his team at A+B in Shanghai.
See below for the "back story" featuring Yihaodian executives discussing the benefits of employing Exadata.
Written, Directed and Edited by Jon Moore
Executive Producer Justin Keen at Oracle Brand and Creative
Post Production at The Deck
The concept of selling Exadata through human interest stories was introduced to Oracle Brand and Creative by The Deck earlier this year. We pitched a series of stories, which would highlight how Oracle's customers are being "empowered by Exadata" to transform ordinary people's lives.
The first in the series, Hassan's Story took us to The Maldives. Upcoming stories will be set in Australia and Sichuan Province in China.
An extract from Jon Moore's journal during The Deck's two week rickshaw ride from Goa to Pokhara for
The Shaw Must Go On
...
SUNDAY, 27 SEPTEMBER 2009
DAY THIRTEEN - LUMBHINI TO TANSEN
At three o’clock this morning, I sat bolt upright in bed. If the lightning hadn’t struck the hotel roof above us, the crack of thunder had certainly woken up everyone in the crew (apart from Katie). The thought of today’s drive kept me awake – consumed by images of a road, which we knew had already claimed at least one rickshaw.
The flat roads of Uttar Pradesh were behind us. What lay ahead were the mountainous foothills of the Himalayas. We already knew we faced the threat of landslides and muddy adverse cambers. Now for me, a big decision - to take the longer, safer but visually less splendid route. Or to risk lives and take the more direct road to Pokhara, which would climb almost immediately up to 1500 metres and test the rickshaw’s uphill stamina and the road-holding of its three tiny wheels.
With our Executive Producer’s expectations in mind, I decided to cast our fate into the hands of Lord Buddha. So after breakfast, we crossed the road to the place where he was born.
What a serene place. And what a place to reflect on the journey so far. In a peaceful garden, strewn with the ruins of the Maya Devi temple, payer flags fluttered from the tree where his mother, Queen Maya Devi is said to have gone into labour more than two-and-a-half thousand years ago.
Monks on pilgrimage strolled the gardens with nothing more than their orange robes, a single bag of simple belongings, a digital camera and a handphone. As we paid our respects, the rainclouds cleared, the sun came out and Buddha whispered, “Take the mountain road.”
“This is a man who knows good telly.” I thought.
Back at the hotel, Virendra our mechanic changed a balding tyre and assured us that The Shaw was ready for her assault on the Himalayas. Today’s drive would be slow and steep, so we decided on Tansen as our destination and hit the road.
The drive was incredible. We hit a landslide almost as soon as we began to climb, which made us all wonder how passable the following 100km would be. But soon enough, the mud and rocks cleared and the fun began.
We’ve made it to the Hotel Sri Nagar, 50 metres above the bustling hill-town of Tansen, perched high up in the middle of the Western Range in the south of Nepal. Katie and Shelley are playing with the kids in the village. Around them, pigs and goats roam freely. Our evening meal is about to be served on a balcony, which hangs over a plunging valley, and our cosy beds await in wood-panelled bedrooms with net curtains. Maps of mountain treks and panoramic photographs of the Annapurna Range cover the reception walls. Racks for muddy boots and hooks for hanging wet Gore-Tex remind me of hiking in the Lake District. But Great Gable and Scafell would look up in awe if they were to meet the peaks here.
With the afternoon mist rolling in, it’s hard to tell what kind of views we can expect come morning. But I have a good feeling we’re in for a nice surprise.
Tomorrow our long journey will end. This evening, it feels like we can see all the way back across the whole of India to where we started two weeks ago in Goa, and see forward the last 200km to our destination, far below in the Pokhara Valley.
If there was ever a time to reflect, this is it.
To read more, read forwards from here... http://jonsrickshaw.blogspot.sg/2009/09/day-one-colva-to-belgaum.html
Earlier this year, The Deck traveled to Maldives to make a film showing how the Maldives Police is empowered by Oracle's Exadata.
The film received great response from Oracle's head creative, branding, sales and marketing execs on both sides of the Pacific. It was selected as the final play-on film leading into CEO Larry Ellison's Keynote address at this year's Oracle OpenWorld at Redwood Shores HQ in San Francisco.
The film was shot on C300, took in locations on Male' and on Maafushi Island and involved a handful of actors. Casting, locations and fishing boat expertly sourced by Maldives-based production company Blue N White.
See below too, for the back-story.
The next in the series, "Ying's Story", shot in Shanghai and Anhui Province is currently in the final stages of post-production. Two further films in the Australian Outback and Sichuan, China are already in pre-production.
Written and Directed by Jon Moore
Director of Photography Chris Dickinson
Executive Producer Justin Keen for Oracle Brand and Creative
The customer interviews formed part of Oracle's OpenWorld event at Shanghai Expo.
The multi-camera triax solution was directed by Jon Moore.
One-on-one interviews with big names including Sylvia Earle (National Geographic Explorer), Robert Zoelick (President of The World Bank), David Milliband (Former UK Foreign Secretary), Olafur Grimsson (President of Iceland).
Great to see such intellect put to good use.
And thanks to San Franciso based production company MEDIAmobz.com for getting us involved.
![ORACLE: YING'S STORY [China]](https://images.squarespace-cdn.com/content/v1/525420c0e4b0843ea388471b/1712829117035-EQUD4GSXBDLHFRN860I4/Screen%2BShot%2B2014-07-01%2Bat%2B2.05.53%2Bpm.jpg)
